# Privacy Policy disclosure template

> Copy the text below into your existing app Privacy Policy. Customize the
> bracketed parts to match your app's name and the data you actually collect
> beyond what PrimeAds collects.

---

## Advertising

This app uses **PrimeAds**, an advertising SDK operated by **Prime Soft (Pvt) Ltd.**
("PrimeAds"), to show advertisements within the app. PrimeAds may collect and
process the following data when an ad is requested or shown:

- **Advertising ID** (Android Advertising ID, when available)
- **Device information** — model, manufacturer, operating system version
- **Network information** — IP address (used for approximate country detection,
  then hashed and discarded)
- **App information** — package name, app version
- **Ad interaction events** — impressions and clicks on ads served

This data is used to:
- Serve relevant ads to users in your country
- Measure ad performance (impressions, clicks, click-through rate)
- Detect invalid or fraudulent traffic
- Calculate publisher revenue

**Data sharing.** Aggregated, non-identifying performance data may be shared
with advertisers running campaigns on PrimeAds. Personally identifying data is
not shared.

**Data retention.** Raw impression and click logs are retained for 90 days.
Aggregated daily statistics are retained for 24 months.

**User controls.** You can reset or limit your Android Advertising ID in your
device settings under **Settings → Google → Ads**. Resetting your advertising ID
will cause PrimeAds to treat you as a new user.

**Children.** This app is **not** directed to children under 13 (under 16 in the
EU). PrimeAds does not knowingly collect personal data from children. If your
app is in the Google Play Families program, you must use a child-safe ad
configuration — contact PrimeAds support before integration.

For PrimeAds' own privacy policy, see
[https://ads.pmsoft.pk/privacy](https://ads.pmsoft.pk/privacy).

---

## Play Console — Data Safety form mapping

| Data type             | Collected | Shared | Purpose       | Optional |
|-----------------------|:---------:|:------:|---------------|:--------:|
| Advertising ID        | Yes       | Yes    | Advertising   | No       |
| App version & package | Yes       | No     | Advertising   | No       |
| Approximate location  | Yes       | No     | Advertising   | No       |
| Device or other IDs   | Yes       | Yes    | Advertising   | No       |
| App activity (ad interactions) | Yes | Yes | Advertising / Analytics | No |